A publishing desk for a digital product
Editors use a content management system to write help articles, update campaign pages, schedule posts, and manage images. It stores the content so a digital product can show it to readers.
Some CMS products, such as WordPress, also build the website that displays the content. A headless CMS, such as Contentful, leaves the display to a separate product, sending it content through an API. WordPress and Contentful are products; CMS is the category.
Publishing still needs a workflow
Teams need rules for who can edit, review, and publish, along with previews, version history, and a way to correct mistakes. An update may appear immediately or wait for the product to be rebuilt or a cached copy to refresh. Knowing that process helps people set realistic expectations.