Making choices count
A website might ask to use data for analytics or personalised ads. People should be able to choose each purpose, say no, and withdraw permission just as easily as they gave it. The site records each choice and when it was made, then tells the tools using the data.
A consent management platform (CMP) coordinates these choices across tools and partners.
A banner alone is not enough
Consent must be an informed, genuine choice. Pre-ticked boxes, all-or-nothing choices, and difficult withdrawal undermine it. Some necessary data use has a different legal basis and can continue when someone declines optional tracking. Privacy and legal teams should check the rules for each use and location.