Text that takes you somewhere
In an article, “Read the guide” can be a hyperlink. The visible words describe where it goes; the link has a URL behind it. HTML marks up links so browsers and assistive technology recognise them.
A link can open another website, download a file, or jump to a section of the current page. Clear link text helps people decide whether to follow it. A deep link takes someone to a specific screen or item in an app.