Matching the idea
If you search for “reset login details,” semantic search might find a page called “Change your password.” It often uses embeddings to compare your search with pages, rather than only matching words.
Hybrid search combines meaning and keyword matching, so exact names and product codes are less likely to be missed.
Similar is not always right
A search for “cancel my subscription” might return instructions for pausing it. Teams test results with real questions and check that users see only material they are allowed to access.