Key Performance Indicator vs Objectives and Key Results

Dashboard gauge versus destination

A KPI (key performance indicator) is like a dashboard gauge: it tracks something important over time, such as customer retention, delivery time, or service availability.

OKR stands for objectives and key results. It pairs a goal with measurable signs of progress for a set period. This quarter’s objective might be “Make first-time setup easier,” with key results such as raising setup completion from 60% to 80% and cutting setup time from 10 minutes to 5.

Measures influence behaviour

Measures shape behaviour. A support team judged only on ticket-closing speed might rush customers. KPIs need context and someone responsible for them; key results should measure outcomes rather than completed tasks. Both should support a clear strategy and explain why the result matters.